5/19/11

Bring the billboard to Life


A smart ad campaign to interest people in pursuing a career in public health. The interactive component of this billboard is that the viewer gets to "save a life" of a patient with a touch of hands (i.e. CPR). Just imagine walking into a bus shelter to wait for your daily commute and suddenly you hear series of long rapid beeps (that are usually indicative of a cardiac arrest), you turn around and press your hands against the wall as directed and in turn "save a patient's life". I'd consider that to be a pretty nice start of the day - saving someone's life at a bus-stop :D  Enjoy the video demonstration below.

via: YouTube

18 comments:

  1. haha are they for real? but i would definitly save one if i would have the chance

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  2. Instilation art concerning health care? Genius.

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  3. I wanna bring a picture to life!

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  4. I love interactive art advertising like this. Really gets the attention of the people they are targetting. Cool article, and you got a great blog. keep it up

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  5. I bet this marketing technique makes people much more aware of the advertisement. It is like taking an internet add with bells and whistles and interaction with a billboard.

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  6. i love how they manage to make advertising more intresting!

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  7. Awesome idea in practice

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  8. Some marketer deserves a promotion.

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  9. Usually I'm too busy avoiding getting hit by a bus...

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  10. wow what a great idea on his part haa

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  11. Pretty original campaing, wonder if there is people that can just ignore that.

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  12. Great idea. Orginal thinking.

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  13. Wow, this campaign is great. I wish this would be a bus stop nearby.

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