A smart ad campaign to interest people in pursuing a career in public health. The interactive component of this billboard is that the viewer gets to "save a life" of a patient with a touch of hands (i.e. CPR). Just imagine walking into a bus shelter to wait for your daily commute and suddenly you hear series of long rapid beeps (that are usually indicative of a cardiac arrest), you turn around and press your hands against the wall as directed and in turn "save a patient's life". I'd consider that to be a pretty nice start of the day - saving someone's life at a bus-stop :D Enjoy the video demonstration below.
via: YouTube
haha are they for real? but i would definitly save one if i would have the chance
ReplyDeleteInstilation art concerning health care? Genius.
ReplyDeleteI wanna bring a picture to life!
ReplyDeleteI love interactive art advertising like this. Really gets the attention of the people they are targetting. Cool article, and you got a great blog. keep it up
ReplyDeleteI bet this marketing technique makes people much more aware of the advertisement. It is like taking an internet add with bells and whistles and interaction with a billboard.
ReplyDeletei love how they manage to make advertising more intresting!
ReplyDeleteawesome!
ReplyDeleteAwesome idea in practice
ReplyDeleteWHOA
ReplyDeleteSome marketer deserves a promotion.
ReplyDeletenice lol
ReplyDeleteUsually I'm too busy avoiding getting hit by a bus...
ReplyDeletewow what a great idea on his part haa
ReplyDeletewow, really good idea
ReplyDeletePretty original campaing, wonder if there is people that can just ignore that.
ReplyDeleteGreat idea. Orginal thinking.
ReplyDeletereally good idea.
ReplyDeleteWow, this campaign is great. I wish this would be a bus stop nearby.
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