A smart ad campaign to interest people in pursuing a career in public health. The interactive component of this billboard is that the viewer gets to "save a life" of a patient with a touch of hands (i.e. CPR). Just imagine walking into a bus shelter to wait for your daily commute and suddenly you hear series of long rapid beeps (that are usually indicative of a cardiac arrest), you turn around and press your hands against the wall as directed and in turn "save a patient's life". I'd consider that to be a pretty nice start of the day - saving someone's life at a bus-stop :D Enjoy the video demonstration below.
via: YouTube
